286 Young People Take Over JD’s Christmas 2025 Campaign
This Christmas, JD hands the camera over to the next generation. Featuring 286 young people from around the world, all filming on their iPhones, the campaign captures real moments of ambition, friendship and self-expression — a genuine snapshot of youth today.
JD Sport's Christmas Ad Dives into Nostalgia with the Iconic Yellow Duffle Bag
Based on the real-life stories of the average JD shopper - from a first kiss, to kickabouts on the street with mates, we see familiar faces like Central Cee, Kano, Davido, and more, in genuine, relatable scenarios. This ad feels super authentic and shows just how in touch JD are to their customer and to the culture.